[CONFIRM]Opening paragraph. Where the brand started, and when. Concrete and dated — a year, a place, and the first product.
[CONFIRM]Why oversized. The silhouette was the first decision the brand made and the reason should be specific.
[CONFIRM]Why oversized. The silhouette was the first decision the brand made and the reason should be specific.
[CONFIRM]Why oversized. The silhouette was the first decision the brand made and the reason should be specific.
[CONFIRM]Why oversized. The silhouette was the first decision the brand made and the reason should be specific.
Every piece is bio-washed after stitching, so the colour sits into the fabric instead of on top of it.
[CONFIRM]One closing line on why this matters to the brand.
Dropped shoulder, boxy body, straight hem. Six washes and three graphics all sit on the same body.
[CONFIRM]One closing line on why the range stays this tight.
Heavyweight cotton and reinforced stitching, so the shape survives the wash cycle rather than the first month.
[CONFIRM]One closing line on the standard the brand holds itself to.
Cut, stitched and finished here.
[CONFIRM]Detail on the workshop, the makers, and how long they've worked together.
Heavyweight cotton, chosen by hand feel before anything else.
One pattern, four sizes, cut in small batches.
Washed after stitching, never before. This is the step that makes the finish.
Front logo and back line work, printed flat.
Seams, shoulder line and print edge, checked piece by piece.
Folded, tagged and out the door.
The Fit
Dropped shoulder, boxy body, straight hem. The cut is the same across every wash and every graphic, so once you know your size you know it for the whole range.
Choose your regular size for an oversized fit, size down for a cleaner fit, or size up for a more relaxed look.
Model is 6'0″ and wears size L.
Open Size GuideReal figure from the client's order data. No placeholder number is written here.
Real figure from the client's order data.
Founding year, from the founder.
One or two sentences in the founder's own words. The single most personal line on the site — it should sound like a person, not a brand.
Short signed note, three to four sentences. What they set out to make, what they got wrong first, and what they want the next drop to be.
Lookbook
Core washed
Core washed
Core washed
Core washed
